Inspiration Peru
Everything started in Peru. The founders of Kuyichi were shocked by the local cotton industry. The poverty and pollution had to be changed. But there was a lack of buyers for fair and organic cotton, because it was too expensive. “Why don’t we start a label ourselves?” No sooner said than done. Kuyichi was named after the Peruvian god of rainbows. From him the brand also inherited its colour and assertiveness. We are here to do the same in the fashion industry: We want to create a system that makes the lives of everyone in the production chain entertaining and comfortable.
Everything started in Peru. The founders of Kuyichi were shocked by the local cotton industry. The poverty and pollution had to be changed. But there was a lack of buyers for fair and organic cotton, because it was too expensive. “Why don’t we start a label ourselves?” No sooner said than done. Kuyichi was named after the Peruvian god of rainbows. From him the brand also inherited its colour and assertiveness. We are here to do the same in the fashion industry: We want to create a system that makes the lives of everyone in the production chain entertaining and comfortable.100% organic denim
